For over 30 years I have worked in social science research, holding positions at the University of Wisconsin-Madison and providing consultation for businesses and government agencies.
My expertise is the result of a career steeped in the behavioral sciences while applying information technology to improve research data, methods, and processes.
I understand the trade-offs involved in using survey and marketng research methods to guide strategic business decision-making. I listen to clients in order to deliver pracitcal and actionable recommendations at reasonable cost.
Since 2001, I have partnered with Action Based Research to administer web surveys for market segmentation, perceptual mapping, and product-line development studies. While at the UW Division of Information Technology in the late 90s, I developed online survey practicies and conducted numerous online surveys. Most recently, my work has focused on research data management, creating a web portal based on the Data Documentation Initative metadata standard.
See my LinkedIn and ResearchGate accounts for details on projects and publications.